The Mission

I will summarize the premise of this Mission approach here because it is essential to defining our Unity using the internet and mobile media.  A great Mission is successful because it has a large number of passionate “Followers” which ultimately become the Mission’s ‘Leaders’ or evangelists.   

As Americans with a mission, we have four basic goals::

              1.     Create more informed Followers;

              2.     Feed the passion of existing Followers;

              3.     Turn Followers into LEADERS;

              4.     Unite LEADERS who are intentionally divided!

Our mission is very different than trying to sell a product.  This Mission recognizes that the ‘sale of the ‘product’ (Freedom) is the result of having passionate ‘Followers’ who act and have the same objectives. Passionate Followers, (if we feed their passion regularly) will follow us for a lifetime and many will becom leaders in the cause of freedom. This is a huge paradigm shift.

But let me briefly define “Follower” to those who may not be familiar with Social Media. A Follower is someone who clicks on a button because they want to be notified if any new information or material is available. It is someone who has expressed an interest in receiving tweets, or videos, emails, or Event Invitations, etc. It is NOT in any way shape or form to be compared to a religious following, or subscription to any belief system, doctrine, statement of ‘faith’.

Social and mobile media allow us to deepen the bond between the Follower and our Mission.  While mainstream media efficiently distributes information and entertainment content, it is impersonal and not always true.  People do not have a relationship with the Fox News, Wall Street Journal, a record label, or MSNBC. But it is a personal relationship that is at the heart of a Follower. They do develop bias toward these orpganizations and even becom followers of people like Glen Beck who was closely tied to Fox. But Glen's true followers moved to GBTV with him.

Most activists and politicians treat the internet like a mainstream medium, which potentially goes to anyone.  They are simply trying to connect with as many ‘listeners’ as possible hoping to sway, or to entertain them. 

The goal then of secondary communications with Followers is to deepen the relationship with, and inform them.  So we need to understand the Followers and their needs.  We also want to grow the number of Followers.  We want to understand people who have interests common to our already established Followers.  For Freedom loving americans this is very easy. EVERYONE on this planet except for about 1% of its inhabitants want to be Followers- there are just some of them that don't know it.

Our job as ‘Info Warriors’ as Alex has coined is about numbers, but not impersonally.  The numbers we focus on are 1. the number of Followers we have and 2. the number of Followers we can add.  Followers do not become Followers because they saw a commercial or DVD or a couple YouTube videos. Becoming a Follower is a process over a period of time which is different for different people. Myself for example, like many others, was unable to accept anything other than the official story of 9-11-01 even though I was aware of most everything else at the time.  Today’s social media tools allow us to help with the process of relationship deepening in ways that were not previously available over the internet. The beautiful thing about true leadership is that it is a gift- we really don't have to do any of the work there.

Your first reaction may be, how can I get this information?  How do I know where to look?  It is a huge world and my time is limited.  One aspect of the emerging technologies is transparency.  Many of these activities and Followers have one or more web sites, social media sites, etc. that are already putting out information and truth in different forms and already have followers themselves.We just need to 'poke them', introduce them if you will. That has been my primary behind-the-scenes role for the last 2 years.

But sometimes they become bogged down in their day to day processes and slowly become unknowingly arrogant.  They not only do not ask the right questions, but simply stop asking questions at all because they feel their information is all they need to succeed.  But the key to growth and Truth dissemination is truth and change which is directed by asking the right questions and utilizing available technology.   What we don’t know becomes the unified goal of all the leaders. And when a million people who know most of what can be known start looking for the unknown, imagine the possibilities.

New internet technologies have allowed activist to interact and has allowed the formation of active online communities. A great example of this is the Survivalist/ Prepper communities. The value of a Follower which is engaged and with which we have dialogue is hundreds or thousands, and perhaps millions of times more than a casual mainstream encounter.  It is this ability to engage and have dialogue that is the key to utilizing the new communication paradigms. The survivalist community model i think is very similar to our own mission- we are seriously dealing with the survival of a nation and its Constitution!

"Social Media" implies relationships and we are trying to build strong relationships with as many people as possible.  Relationships are not built with a single contact.   They are, as stated, built  in steps.  To do this we need to know the steps to becoming a Follower, and how this must shape our communications and internet strategies.

These stages of Follower development are very much like those which build any human relationship.

       1.       find

       2.       like

       3.       engage

       4.       join

       5.       lead

First, a person must find us.  This is the main purpose of a mainstream media campaign.  It is an attempt to be noticed.  Where the mainstream media fails, is there is no way to move directly to the next phase, liking.  There is no ability for interaction. So i noticed, now what?

People find things that they are already interested in.  It is virtually impossible to get noticed if there is not already interest.  Not only do we have to get past this filter in seeking Followers, but we have to have a compelling and truthful enough message to allow us to build towards the second phase, getting liked, with very little time to do this.

For example, the campaign can have a prominent mention of a special landing page on a website with information specifically relevant to the reader.  That landing page will then take that reader to the next step in the relationship building process, i.e. a call to action, to DO SOMETHING.

One of the keys to successful marketing for decades was the 'call to action'.  It has always been difficult for anyone to take time to DO SOMETHING.  We are surrounded by calls to action, even thousands sometimestimes per day. 

What has changed is that the response to a call to action is much easier-  we are generally one click away from a response.  The second change is that the call to action is much more specific and personal. To respond by commenting on an article involves having a relationship with the web site and the people that frequent it.   

There is no need to reinvent the wheel. We sit on the shoulders of giants before us in the search for truth and freedom.

But…How shall they hear without a preacher?  Being heard is the key to being ‘Liked’.

So we have been found.  The next step is being liked.  The natural human instinct is to talk about ourselves and why we are so wonderful. But people like people who listen to them talk about themselves.

The internet through social media allows us, the Mission – the movement to listen.  People, who comment on a blog post, reply to Twitters, make a comment on a forum etc.,  all have the sense that the community of which we are part are listening and are interested in THEM.

Being a member of a community leads to personal involvement on a regular basis.  This can only take place if we have the virtual places where there can be dialogue with other community members. And LEADERS will automatically start creating their own wikis, blogs or rallies etc.

A Leader will be responsible for forming and developing a community around the gifts they have.  They will be responsible for developing a community for which they serve as a hub.  There is no head to this body other than the conglomerate of all the leaders. Like the founding fathers intended. This community of freedom-loving americans is its own Leader who are constantly interacting.

People motivated by their personal passion are the life blood of internet communities and the catalyst for internet communities.

As an example, while there are millions of people that have posted to Wikipedia, there are only approximately 500 that spend many hours editing and organizing the information submitted to make it clear and useable.  These super users have been empowered through the tools which Wikipedia has made available.  500 people manage content that is used by 400 million people per month.

We all generate thousands of personal contacts every month (unless you live in front of a computer like me).  Yet we do not get contact information from the people we touch, nor do we otherwise engage them.  We approach them with a last century mode of thinking. 

We need to develop and empower the largest number of these leaders by giving them tools such as web space, submission tools, encouragement, information, support, high level access to team members and encouragement.  These volunteers are ultimately the strength of communities on the internet.  They are a valuable resource that must be actively developed and actively supported.  

There are numerous ways to reach out to Followers. And most Leaders will initiate this because they are natural-born Leaders (no pun intended).

 However, there is an even more powerful way to engage Followers.  It is to organize global groups that actual meet face to face on a regular basis.  This is a Follower club with multiple chapters who meet at different locations AT THE SAME TIME AND WITH THE SAME AGENDA!

We have the ability to engage Followers in clubs throughout the world by sponsoring monthly activities and annual chapter and global Rallies.  Remember the U.S. is a Global player on a Global stage. And the whole world has always been watching us. Until social media the world thought about America whatever they were told to think about America. Just the same way that our mainstream media tries to tell us what to think. But it isn't working any more. We are winning this information war because of these Leaders.

I estimate in the United States we have about 3,000 to 4,000 of these key people who could become passionate advocates for our information.  If we were to hold monthly meetings where about 50 people attended each meeting we could delegate the organization of these meetings to the Leaders.  If each of these Leaders organized one meeting per month, we could reach every single zip code every month.  The combination of their time and resources could insure the key influencers are passionately on our side.   More about this later on this page. 

Commitment is about spending time regularly with our Followers and our community.  It is about membership and dedication to a vision and a lifestyle.  We need to embrace our Followers, who mostly stand alone today, and bring them actively into our community.  To do this we need to develop a social infrastructure which harnesses the ability to communicate easily and personally called the Social Media (web 3.0).  This goes far beyond the mainstream mentality we have today, and beyond resources.  We need to interact with and engage our Followers and potential Followers.  We must solicit and support their contribution of time and content and encourage further interactivity.

The goal is to create millions of Followers globally and engage them in a personal fashion frequently.

The social net is in fact a network of people with many contacts.  These interconnections allow information to propagate like WAVES through nodes with only a modest number of connections, but within a few iterations reach a very large number of people.  The network arithmetic shows that it will only take six people in a row to be able to connect personally with anyone in the world: 

This is the power of social media. Interaction of communities with links can propagate a single conversation to a very large group, with only a small number of conversations in every hop.  The communication trail is personal, rich and inclusive.

This powerful new technology, properly used can take help build a much larger Follower base and shower this much larger pool of Followers with dialogue, recognition and constant acheivement, not the least of which is LIBERTY AND FREEDOM FROM GOVERNMENT TYRANNY.

Here is a Picture of the U.S divided into state territories in Mappoint09. (click for large picture)

And Here is a Picture of the U.S divided into state territories in Mappoint09. But this time, I entered a pin point to represent just one single person responsible for every zip code. (click for large picture)

Keep in mind, that each one of these represents only ONE SINGLE PERSON, but already from a strategic perspective you get the feeling of success just by looking at this picture.

There are 3,141 counties and county equivalents in the 50 States and the District of Columbia. That's really not a whole lot of workload to unite and empower only 3 thousand people. So if we had just those people, and those people reach out to just 500 people, the equation would look like this- 500 X 3141=1,570,500 people. I won't show you a picture of what that would look like, because it would just cover the whole entire map! But let us say, that each of those 3 thousand people all had the exact same task list, the exact same resources, the exact same schedule and calendar. What if they all had a project manager that had already sent them a timeline, a calendar and everything they needed and made it so simple yet detailed that a twelve year old could successfully put together a teaparty just by going down the bulleted list and checking off the tasks once they were completed?

What if all of those almost 2 million people were excited about Positive change at the exact same time? Does anyone else believe in the power of thought? If not, then you don't believe in prayer. I would hope that 'call your senator' would be a regular occurrence on that calendar shared by 2 million people. And they could receive a text message and email reminder, instead of hearing it on talk radio but forgetting before the next advertisement is over.

What if someone 'in the know' catches wind of a big deal that should be dealt with immediately or may not EVER be covered by the media? They just open their phone and post the announcement, and immediately 2 million people, who are not just ordinary citizens alone- they are also community leaders of a movement bigger than anything in history. So as soon as those 2 million people know, they have precise instructions on what to do if they get those announcements. We will almost be one body, which is what Christ intended for the church.

Now let us also assume, that these people are Holy Spirit-filled, completely non-denominational and completely non-partisan who are actually simultaneously part of a concerted effort to remove that which divides us. In other words, actively seeking out liberals and lefties to show them that we love them and that we are on the same team and SOME of our differences are ok. of course we will have to leave some to their own devices, but MANY are seeing the light and we have a lot of momentum. Barak Obama may really HAVE been the best thing that ever happened to this country, just not the way some thought he would. He might unknowingly be building the bridge that Lib's will cross to get to our side.

Okay, Now for resources...

    What if I had a database of let's just say a million people who were willing to offer their expertise at no charge to any event, meeting, marketing endeavor, etc. Let's say I had the list of IT experts, caterers, light and sound resources, artists, celebrities, singers, PR experts, organizers, webmasters, owners of mainstream equipment and cameras, writers, photographers, bloggers, real estate owners and renters, computer programmers AND WHATEVER ELSE you can think of, all separated by Zip code. We could easily have 3000 teaparties every month without a hitch or glitch. And we would all be united, not everyone off doing their own thing wondering the next day what the hell is going on. They would be taking notes at each meeting, sharing everything, and once we got the Federal Government back in line we could continue to meet to keep the state on the right track- imagine a country of informed citizens, something we probably haven't seen since the 1800's :)